Based on this broad definition, tourism industry includes all socioeconomic. A new model for destination marketing recommended for you 23. Linkages to international tourism networks, both for marketing and research purposes, have also been neglected. The countries impressive tourism potential is truly a land of contrast and extremes, a land of remote and wild. Ethiopias travel and tourism sector is still in a growth phase, and is largely supported by infrastructure improvements. Regardless of the presence of the tourism resources, the development of tourism industry in ethiopia is still in an infant stage 10, 11. An analysis of the tourism marketing performance and strategy. Ethiopias sustainable tourism master plan 20152025 tralac. Ethiopia is endowed with unique landscape, paleontological, archeological, historical and living cultural tourism attractions.
This book, therefore, discussed the challenges and opportunities for tourism development with respect to the following issues. The study aims to uncover an overview of emarketing adoption in tourism businesses of ethiopia focusing on emarketing implementation modalities. The government is proving its commitment and willingness to develop tourism through a number of initiatives. The progress is an outcome and a confirmation of the extensive works aggressively promoting ethiopia to fully exploit the potential of the tourism sector. Tourism comprises the activities of persons travelling to and staying in places outside their usual permanent places of residence for not more than one consecutive year for leisure, business and other purposes 1. Pdf challenge and prospect of ethiopian tourism policy. Challenges and prospectus of ethiopian tourism industry tekabesintayehusheferahu lecturer in banking and finance department, jimma university, ethiopia. S m nazrul islam, pg researcher, hospitality and tourism management, university of strathclyde, glasgow email. Tourism is a featured component of ethiopias poverty reduction strategy paper prsp, which aims to combat. This study analyzes strategic intervention options that can inform the implementation process of ethiopia s national tourism development policy in an effort to make the sector globally competitive. The stmp is an initiative currently being developed through the technical support provided by the subregional office for eastern africa sroea and the division for regional integration and trade ritd, in partnership with the ministry of. Challenges and future perspectives for tourism development. In doing so the ministry closely works together with different national and international stakeholders.
Ethiopias sustainable tourism master plan 20152025. The government of ethiopia goe has set in train an initiative to develop the tourism sector in ethiopia. Community participation and involvement in tourism. Sustainable tourism master plan 20152025 20 sep 2016 ecas deputy executive secretary, giovanie biha, has handed over ethiopias tourism master plan to the countrys minister of tourism. Gtp ii aims to double food crop production by 2020. Towards a strategy for propoor tourism development prepared for the government of ethiopia by the world bank june 30, 2006 private sector development country department for ethiopia africa region document of the world bank. Based on these attractions diverse types of tourism including. In addition, the limited share of tourism earnings reaching the local community is affecting the sustainability of the sector and is having a negative impact on the contribution of tourism towards poverty alleviation. The poor can participate in the tourism industry in many ways as workers, entrepreneurs, and. This consists of the blend of advertising, sales promotion, public. Ethiopia to finalize sustainable tourism master plan. Sustainable tourism master plan 20152025 20 sep 2016 ecas deputy executive secretary, giovanie biha, has handed over ethiopias tourism master plan to the countrys minister of tourism and culture, mrs.
An analysis of the tourism marketing performance and. Ahmed and belachew hurissa livestock marketing authority the federal democratic republic of ethiopia p. Being positivist in philosophy, the data were collected based on survey strategy from. Analyzing the problem in lacking to create a better image towards the world suggest way to build a better country image as a tourist destination in the world standard based on the data. Ethiopia becomes in the top list of international tourists. Competitive analysis of ethiopias travel and tourism industry. Review history, potential and the current situations of tourism in ethiopia. Accordingly, this paper discusses the development of tourism in poor countries including ethiopia, the problems and prospects of tourism in subsistence economy and how the image of the destination serves as a critical factor for successful promotion activity. A lot can be said regarding what the country is endowed for. The study has revealed that the performance of tourism marketing practice is low below regional average in most indicators.
Pdf branding ethiopia as an appealing tourist destination. Banks and financial institutions joining efforts to finance the tourism sector in. Generally, there was lack of marketing and promotional strategy as well as low awareness of tourism by local communities. Ethiopias tourism resources and development request pdf. Tourism strategies and opportunities in kenya and ethiopia a case approach introduction during the past few decades, tourism has emerged as one of the worlds major industries, exceeding the importance of many manufacturing industries and other services in terms of sales, employment and foreign earnings. Reliable peace and stability, luxurious touristic services, wondering nature, attractive endemic animals walia ibex, red fox, chilada. Promoting ethiopia, sustaining the tourism transformation. Recently, tourism has been seriously considered in the national. Challenge and prospect of ethiopian tourism policy global journals. In ethiopia, tourism industry which is potential economic. Abstract in ethiopia nature, culture and history merge to form a timeless appeal.
Emerging cultural package destination, low linkages. Challenges and future perspectives for tourism development in. Marketing problems faced by mses in ethiopia micro and small enterprises mses in ethiopia face various marketing problems as discussed in detail below. Case study on marketing of ethiopia tour package term paper. Enhancing private sector and community engagement in tourism.
Looking into the future the views expressed are those of the author and do not necessarily reflect the views of unctad. Strategic paths to competitiveness and job creation. Tourism bureau, ministry of culture andourismt of federal government of ethiopia, hotel or ecologe workers and persons from 12cultural handicraft association were interviewed by purposive sampling. This paper analyzes the basic determinants of internet marketing and the role and importance of internet marketing in modern hotel business. For instance, the numbers of both the international and domestic tourists in 1998 were 6,625 and 9,480, respectively. Tourism strategies and opportunities in kenya and ethiopia. The primary data was collected from 501 foreign tourists in the study area. Ethiopias poor image abroad seems to function as an obstacle to attract more international tourists leaving crvs tourism industry as an insignificant market in ethiopias tourism industry. This study analyzes strategic intervention options that can inform the implementation process of ethiopia s national tourism development policy in an effort to.
Tourism to ethiopia, senegal and zambia, eu market scan, prepared in 2017 for. Ethiopia in general and bale zone in particular, is rich in both natural and cultural. How can governments boost the local economic impacts of tourism. Internet, and the marketing presentation of the overall offer via the internet is becoming an increasingly important success factor of each hotel as a business system.
Ethiopian tourism organization marketing strategies youtube. Ecotourism potential and its role for sustainable development. Product the business line of mse activities in ethiopia is relatively similar. The federal democratic republic of ethiopia is in the process of formulating its sustainable tourism master plan stmp. Descriptive statistics was used to analyze responses to.
Wolaita sodo university abstractin ethiopia nature, culture and history merge to form a timeless appeal. Descriptive statistics was used to analyze responses to the questionnaires. Rich heritage in culture and history since the 4th century a. Ethiopia tourist information and tourism world guides. Pdf in ethiopia nature, culture and history merge to form a timeless appeal. Tourisms contribution to sustainable development geneva, palais des nations, salle xxvi, 1415 march 20 sisay getachew azage advisor to the state minister of culture and tourism, ethiopia ethiopias tourism.
Destination management organizations dmo are often the only advocates for a holistic tourism industry in a place. Enhancing private sector and community engagement in. Ethiopian airlines partners with tourism organization to market ethiopia makes 40 percent discount on domestic fares addis ababa, ethiopia ethiopian airlines has forged a new partnership with the newlyestablished ethiopian tourism organization eto in marketing ethiopia as a global tourist destination. Diagrammatic summary of odi ethiopian tourism market estimates for 2007. Ethiopias tourism sector is growing from a low base of a minimal 1 percent share of africas tourism market, but it continues to underperform despite its. These depicted travels to the land of punt, which the egyptians knew was the source of the nile, and where they traded for gold, incense, ivory and slaves. Accounting for over 85% of employment for the people of ethiopia, agriculture is vital. Sep 20, 2016 federal democratic republic of ethiopia. Brand strategy and the ethiopia tourism brand manual, which set out the. Challenge and prospect 0f ethiopian tourism policy yimer ali lecturer, department of department of civic and ethic studies college of social science wolaita sodo university, ethiopia po. Methodologically, the study employed a descriptive research design. Opportunities and challenges of tourism development.
The purpose of this study was to analyze tourism marketing in ethiopia with respect to major objectives including to identify significant variables dimensions that attracts tourists to visit ethiopia and determine their level of satisfaction. Domestic tourist, marketing mix, tourist accommodation, domestic tourism, kenya 1. Travel and tourism in ethiopia to 2018 market research report. The effects of the marketing mix on choice of tourist. The ethiopian government is planning to develop the tourism industry and created two new entities the tourism transformation council and the ethiopian tourism organization in march 2014 to aid. The goal of the project was to establish international. Ecotourism nabil dabour the strong and sustained rise of tourism activity over the past few decades is one of the most remarkable economic, social and cultural phenomena of our time. Socioeconomic impacts of tourism in axum town 2 introduction at present, axum is one of the top tourist sites in ethiopia with the number of tourists visiting axum increasing from time to time. The views presented in this paper are those of the authors.
Pdf this empirical analysis shows how destination branding helps to build the cognitive. Aug 07, 2012 this book, therefore, discussed the challenges and opportunities for tourism development with respect to the following issues. Promotion and marketing strategies are lacking in the. Top sights offering a rather refreshing lack of traditional tourist traps and the opportunity to bargain over most prices, ethiopia provides much more than first meets the eye.
Tourism in ethiopia dates back to the preaxumite period when the first illustrated travel guides to ethiopia can be found in the friezes of the pyramids and ancient sites of egypt. Whether youre visiting ethiopia for a few days or a few weeks, youll find ideas here to help you. Explore outdoor and nature activities, cultural experiences and educational travel in ethiopia. Ministry of culture and tourism ethiopia wikipedia. The study aims to uncover an overview of e marketing adoption in tourism businesses of ethiopia focusing on e marketing implementation modalities. Tourism is a featured component of ethiopia s poverty reduction strategy paper prsp, which. Ethiopia is a nation where nature, culture and history merge to form history.
A lack of product diversity, however, is prevalent and as a result similar products are overcrowding the market. Marketing spending per tourist in ethiopia, jordan and south africa, 2009. The ethiopian ministry of culture and tourism is the ministry of the government of ethiopia responsible for researching, preserving, developing, and promoting the culture and tourist attractions of ethiopia and its peoples, both inside the country and internationally. Enhancing private sector and community engagement in tourism services in ethiopia 06 october 2009 jonathan mitchell and christopher coles with fenta manfro abate, mekonnen egziabihar, hans posthumus, afework johannes, peniel uliwa, seifu ali, daniel ademe, and mekonnen aragaw disclaimer. Abstract this study focuses on identifying the challenges and prospects of ethiopian tourism industry. Ethiopia is blessed with abundant natural tourist attractions, including nine world heritage sites, but the ministry of culture and tourism still struggles to attract tourists in decent numbers owing to poor investment, security, and does not have any cohesive tourism development or promotion strategy. Challenge and prospect of ethiopian tourism policy by yimer ali. Challenges and prospectus of ethiopian tourism industry. The somewhat relative expansion of the services sector, up from 38% in 1990, has been on the back of increasing tourism volumes and financial intermediation.
This study supports this objective through in depth analysis of the supply and demand sides of the sector and by proposing a focused and viable strategy to grow tourist visitation and revenues whilst supporting the goe poverty reduction goals. In ethiopia in general and in tigray, a regional state in northern ethiopia, in particular, tourism is always complained for not benefiting the host community of local destination areas mainly in rural areas. Practices and challenges of promoting major tourism destinations of. Ethiopian airlines partners with tourism organization to.